Have American College Graduates Lost Their Minds?

Bud Light controversy provides aerial view of moronic inferno.

By JOHN LEAKE

Because my co-author, Dr. McCullough, is a consummate scholar who wishes to maintain a scholarly tone, I try to resist the temptation to comment on social and political controversies. However, as the COVID-19 pandemic has taught us, the same globalist ninnies who drove the disastrous pandemic response are working overtime to destabilize every sensible custom, habit, and arrangement in order to replace them with bizarre, ideological notions of what is best for mankind and the planet.

This morning I received a link to an interesting report by Jon Miltimore at the Foundation for Economic Education about how Anheuser-Busch is, to some degree, the victim of the globalist model of “Stakeholder Capitalism” and its ESG (Environmental, Social, and Corporate Governance) ratings board.

The article reminded me of a question I’ve been contemplating for three years—namely, Have most of America’s college graduates lost their minds?

The most notable feature about the Bud Light controversy and volumes of commentary about it is the total absence of working class consumers from the conversation.

It reminds me of anthropologists in Papua New Guinea observing the behavior of tribesmen in the jungle without even attempting to talk to them. 

My younger brother is a general contractor and he estimates that his crew spent a significant percentage of their annual income on Bud Light—an inexpensive, low-alcohol beer that is refreshing to drink in hot and humid weather. As far as the brand is concerned, they fondly remember the "This Bud's For You" era that conveyed the idea that guys like them are worthy of respect and earn the right to enjoy cold beers with friends. 

All of them were bewildered by the advertisement—literally had no idea what it was about, as though they were trying to interpret an an ancient Greek inscription. It seems to me that it’s precisely guys like these—guys who did not go to college, but learned a skilled trade—who have retained contact with reality.

They understand the essential facts of life, because they actually work for a living and must (every day) reckon with bills that have to be paid. No TARP or Quantitative Easing or CARES Act bailouts for them when they do something stupid and reckless.

Yes, a large swath of American college graduates have indeed lost their minds. They now find themselves locked into a daily Laocoon-like struggle with total nonsense that they have somehow failed to recognize and reject.